WEAAD & Elder Abuse Awareness Month Resources
World Elder Abuse Awareness Day (WEAAD) is on June 15th each year, and opportunities abound for joining advocates around the world in combatting abuse and standing up for elder justice. California has declared the whole month of June as Elder and Dependent Adult Abuse Awareness Month. We've provided these materials to help you spread the word.
California Elder Justice Coalition (CEJC) advocates for protecting, defending, and empowering elders and the individuals and organizations that offer them protection and support. The CEJC website offers news and other information on elder justice issues such as: California and national legislation, new laws, innovations and toolkits for advocating and assisting elders. Stay in contact with us by following us on Twitter: @elderjusticecal and joining our mailing list. Support our work by joining as a CEJC member or making a donation.
CEJC offers the following two publications that relate strongly to WEAAD’s theme and purpose, which are available for free download:
The Principles of Elder Justice are a synthesis of collected insights and ideas from stakeholders and opinion leaders from multiple disciplines across the state. Although elder abuse prevention remains core, CEJC and its partners recognize that abuse does not occur in a vacuum and cannot be prevented without a firm foundation of support services, legal options, fair distribution of resources, attention to the rights of people with cognitive impairments, and accountability. This broader vision is reflected in these principles.
How to Use: Feel free to download and reproduce copies, modify them, or use excerpts. Get the message out to others through ‘tweets’, blog posts, emails, or handouts.
From Blueprint to Benchmarks: Building a Framework for Elder Justice (B2B) offers a comprehensive plan that draws from input and insights by innovators and stakeholders from around the state. It provides background information and recommendations for action in 9 areas, ranging from the justice systems to long term services and supports.
How to Use: Use B2B to identify issues for discussions at meetings, to advocate with policy makers, to justify request for funding, and to help ‘turn the tide’ against elder abuse.
RESOURCES FROM OTHER ORGANIZATIONS
Below is a list of websites, toolkits and other resources which may be useful during elder abuse awareness month.
Frame Works Institute: Reframing Aging: Gaining Momentum
Aging and elder abuse are misunderstood in America. Misconceptions and stereotypes lead to discrimination against older people in many areas of life, from health care to the workplace. As with so many multifaceted social problems, the public shies away from the problem and mistakenly believes that elder abuse is a rare phenomenon or that it is confined to any given socioeconomic group.
These are among the conclusions contained in Reframing Aging: Gaining Momentum, which draws from an investigation supported by 8 leading national organizations on aging, including the American Society on Aging and AARP, to change the way Americans think about aging.
World Elder Abuse Awareness Day provides the perfect opportunity to put theory into practice. A product of the initiative, “Gaining Momentum-Communications Toolkit,” offers a ‘quick start guide to using the framework, a list of common questions with reframed answers, and other valuable tools. Also available is “Reframing Aging,” a lecture series on how to use new, evidence-based framing strategies to communicate more powerfully about aging as a social policy issue. The American Society on Aging (ASA) hosted the Reframing Aging ASA Webinar Series.
The following brochure "makeover" by WISE & Healthy Aging shows how it can be done. (Click on each image to see the full brochures.)
KNOw Abuse Report Abuse-Elder and Dependent Adult Abuse Awareness Campaign
The California Association of Area Agencies on Aging (C4A) launched this campaign in 2016. In 2017 it demonstrated the following impressive results:
• On average, 24% of those who viewed the campaign's top two ads emailed/tweeted to their legislator.
• 3.1 million "impressions" (an ad is viewed once by a visitor, or displayed once on a web page.
• 2,246 "unique viewers"/reach (individuals who visited the campaign website or received ads, e-mail, or newsletters).
• Legislator emails generated: 380
• Tweets generated: 380
• Shares on Facebook: 309
To view the 2019 Toolkit, click here. C4A invites others to get involved by visiting the site, sharing information, and posting to social media using the hashtag #kNOwAbuseReportAbuse.
2019 WEAAD & AWARENESS MONTH EVENTS
2019 WEAAD Event Map: This interactive map, produced by the Center on Elder Mistreatment at the University of Southern California, enables stakeholders to find awareness events close to home. To submit a WEAAD event click here.
Also, visit CEJC's Webinars & Events Page for CEJC hosted webinars throughout the year on a variety of elder justice topics.