WEAAD & Elder Abuse Awareness Month Resources
World Elder Abuse Awareness Day (WEAAD) is on June 15th, and opportunities abound for joining advocates around the world in combatting abuse and standing up for elder justice. California has declared the whole month of June as Elder and Dependent Adult Abuse Awareness Month. We've provided these materials to help you spread the word.
California Elder Justice Coalition (CEJC) advocates for protecting, defending, and empowering elders and the individuals and organizations that offer them protection and support. The CEJC website offers news and other information on elder justice issues such as: California and national legislation, new laws, innovations and toolkits for advocating and assisting elders. Stay in contact with us by following us on Twitter: @elderjusticecal and joining our mailing list. Support our work by joining as a CEJC member or making a donation.
CEJC offers the following two publications that relate strongly to WEAAD’s theme and purpose, which are available for free download:
The Principles of Elder Justice are a synthesis of collected insights and ideas from stakeholders and opinion leaders from multiple disciplines across the state. Although elder abuse prevention remains core, CEJC and its partners recognize that abuse does not occur in a vacuum and cannot be prevented without a firm foundation of support services, legal options, fair distribution of resources, attention to the rights of people with cognitive impairments, and accountability. This broader vision is reflected in these principles.
How to Use: Feel free to download and reproduce copies, modify them, or use excerpts. Get the message out to others through ‘tweets’, blog posts, emails, or handouts.
From Blueprint to Benchmarks: Building a Framework for Elder Justice (B2B) offers a comprehensive plan that draws from input and insights by innovators and stakeholders from around the state. It provides background information and recommendations for action in 9 areas, ranging from the justice systems to long term services and supports.
How to Use: Use B2B to identify issues for discussions at meetings, to advocate with policy makers, to justify request for funding, and to help ‘turn the tide’ against elder abuse.
RESOURCES FROM OTHER ORGANIZATIONS
Below are websites, toolkits, and other resources to help plan future awareness events.
2019 Elder Abuse Awareness Day Resource Roundup
The New York City Elder Abuse Center (NYCEAC) has posted this blog that features a sampling of elder justice and abuse prevention events and resources from 2019.
International Network for the Prevention of Elder Abuse (INPEA)
World Elder Abuse Awareness Day was the brainchild of Dr. Elizabeth Podnieks, a founding member of the Interenational Network for the Prevention of Elder Abuse. INPEA's website offers excellent resources on awareness day events around the world.
Frame Works Institute: Reframing Aging: Gaining Momentum
Aging and elder abuse are misunderstood in America. Misconceptions and stereotypes lead to discrimination against older people in many areas of life, from health care to the workplace. As with so many multifaceted social problems, the public shies away from the problem and mistakenly believes that elder abuse is a rare phenomenon or that it is confined to any given socioeconomic group.
These are among the conclusions contained in Reframing Aging: Gaining Momentum, which draws from an investigation supported by 8 leading national organizations on aging, including the American Society on Aging and AARP, to change the way Americans think about aging.
World Elder Abuse Awareness Day provides the perfect opportunity to put theory into practice. A product of the initiative, “Gaining Momentum-Communications Toolkit,” offers a ‘quick start guide to using the framework, a list of common questions with reframed answers, and other valuable tools. Also available is “Reframing Aging,” a lecture series on how to use new, evidence-based framing strategies to communicate more powerfully about aging as a social policy issue. The American Society on Aging (ASA) hosted the Reframing Aging ASA Webinar Series.
Reframing Aging "Makeover"
This "makeover" of an awareness day poster by WISE & Healthy Aging in Los Angeles demonstrates how the "Reframing Aging" approach can be applied to elder abuse prevention. (Click on each image to see the full brochures.)
The California Association of Area Agencies on Aging (C4A) launched this campaign two years ago, which in 2017 demonstrated the following impressive results:
• On average, 24% of those who viewed the campaign's top two ads emailed/tweeted to their legislator.
• 3.1 million "impressions" (an ad is viewed once by a visitor, or displayed once on a web page.
• 2,246 "unique viewers"/reach (individuals who visited the campaign website or received ads, e-mail, or newsletters).
• Legislator emails generated: 380
• Tweets generated: 380
• Shares on Facebook: 309
To view the Toolkit, go to Elder Abuse Awareness Month Social Media Toolkit (PDF).