California Elder Justice Coalition (CEJC)
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Raising Awareness

 WEAAD & Elder Abuse Awareness Month Resources

World Elder Abuse Awareness Day (WEAAD) is on June 15th, and opportunities abound for joining advocates around the world in combatting abuse and standing up for elder justice. California has declared the whole month of June as Elder and Dependent Adult Abuse Awareness Month. We've provided these materials to help you spread the word.  

CEJC RESOURCES

California Elder Justice Coalition (CEJC) advocates for protecting, defending, and empowering elders and the individuals and organizations that offer them protection and support. The CEJC website offers news and other information on elder justice issues such as: California and national legislation, new laws, innovations and toolkits for advocating and assisting elders. Stay in contact with us by following us on Twitter: @elderjusticecal and joining our mailing list.  Support our work by joining as a CEJC member or making a donation. 

CEJC offers the following two publications that relate strongly to WEAAD’s theme and purpose, which are available for free download:
The Principles of Elder Justice 
A synthesis of collected insights and ideas from stakeholders and opinion leaders from multiple disciplines across the state. Although elder abuse prevention remains core, CEJC and its partners recognize that abuse does not occur in a vacuum and cannot be prevented without a firm foundation of support services, legal options, fair distribution of resources, attention to the rights of people with cognitive impairments, and accountability. This broader vision is reflected in these principles.


How to Use: Feel free to download and reproduce copies, modify them, or use excerpts. Get the message out to others through ‘tweets’, blog posts, emails, or handouts.
From Blueprint to Benchmarks: Building a Framework for Elder Justice (B2B) 
​B2B offers a comprehensive plan that draws from input and insights by innovators and stakeholders from around the state. It provides background information and recommendations for action in 9 areas, ranging from the justice systems to long term services and supports.


How to Use: Use B2B to identify issues for discussions at meetings, to advocate with policy makers, to justify request for funding, and to help ‘turn the tide’ against elder abuse.
Awareness Snapshots 
For Elder and Dependent Adult Abuse Awareness Month in 2019, CEJC launched a series of short videos on a variety of elder justice topics.  Our hope is that in less than 10 minutes, you can increase your awareness on an important elder justice related topic which you may want to learn more about.  
Toolkit Pages 
Be sure to check out CEJC's other Toolkit pages on a variety of topics, including: 
  • Opioid Crisis
  • Undue Influence
  • Financial Crime
  • Elder homelessness​
National Advocates Academy Webinar Recordings 
Raise your awareness on one of the following topics by listening to one of the recordings of our past Advocates Academy webinars.  Since early 2018 we have hosted webinars on the following topics: 
  • Reforming Adult Guardianship Through WINGS
  • State ID Theft Coalitions
  • The State of Elder Justice
  • Undue Influence
  • Homelessness in Older Adults
  • International Financial Crime
  • Engaging Financial Institutions in Abuse Investigations
  • Building an Elder Justice Movement State By State

RESOURCES FROM OTHER ORGANIZATIONS

​Reframing Aging: A Primer for Health Care Professionals
This webinar, presented by the Reframing Aging Initiative covers four ideas to keep in mind when talking about older people and health equity in health care settings during the COVID-19 pandemic. 
Talking Elder Abuse: A FrameWorks Communications Toolkit
This toolkit uses research, recommendations, and sample communications to help experts and advocates increase public understanding of elder abuse. It focuses on ageism, social isolation and other social factors. See https://bit.ly/3iux6UU
​Frame Works Institute: Reframing Aging: Gaining Momentum
Aging and elder abuse are misunderstood in America. Misconceptions and stereotypes lead to discrimination against older people in many areas of life, from health care to the workplace. As with so many multifaceted social problems, the public shies away from the problem and mistakenly believes that elder abuse is a rare phenomenon or that it is confined to any given socioeconomic group.

These are among the conclusions contained in Reframing Aging: Gaining Momentum, which draws from an investigation supported by 8 leading national organizations on aging, including the American Society on Aging and AARP, to change the way Americans think about aging.

A product of the initiative, “Gaining Momentum-Communications Toolkit,” offers a ‘quick start guide to using the framework, a list of common questions with reframed answers, and other valuable tools. Also available is “Reframing Aging,” a lecture series on how to use new, evidence-based framing strategies to communicate more powerfully about aging as a social policy issue. 
Reframing Aging "Makeover"  
This "makeover" of an awareness day poster by WISE & Healthy Aging in Los Angeles demonstrates how the "Reframing Aging" approach can be applied to elder abuse prevention. (Click on each image to see the full brochures.) ​
Picture
BEFORE: Elder Abuse Resource Guide
PictureAFTER: Elder Justice Resource Guide

Picture
International Network for the Prevention of Elder Abuse (INPEA)
​World Elder Abuse Awareness Day was the brainchild of Dr. Elizabeth Podnieks, a founding member of the Interenational Network for the Prevention of Elder Abuse. INPEA's website offers excellent resources on awareness day events around the world. 

KNOw Abuse Report Abuse Campaign
Picture
The California Association of Area Agencies on Aging (C4A) launched this campaign two years ago, which in 2017 demonstrated the following impressive results:
On average, 24% of those who viewed the campaign's top two ads emailed/tweeted to their legislator.

3.1 million "impressions" (an ad is viewed once by a visitor, or displayed once on a web page.

2,246 "unique viewers"/reach (individuals who visited the campaign website or received ads, e-mails, or newsletters).

Legislator emails generated: 380 

Tweets generated: 380

Shares on Facebook: 309
To view the Toolkit, go to Elder Abuse Awareness Month Social Media Toolkit (PDF).  
Blog: Elder Justice Viewpoints​

Lisa Nerenberg: COVID, Elder Justice, and Advance Directives
​
​Elizabeth Podnieks: World Elder Abuse Awareness Day: Hope Springs Eternal 


Lisa Nerenberg: Health Justice and Public Health in the Age of Covid-19

​Lisa Nerenberg: An Ecological Model of Elder Justice

Charles Sabatino:  Calling for a U.N. Convention on the Rights of Older People

John Dussich on Restorative Justice and Elder Abuse: A Promising Match? 

​Georgia Anetzberger on How Not to Be a Victim: Remembering Jenny

​More blog posts here. 
​Elder Justice Toolkit Pages by Topic:


Adult Protective Services

Internat'l Elder Justice Policy & Practice

Skilled Nursing Facilities  

Opioids and Older Adults 

Undue Influence

Raising Awareness

Elder Homelessness

Financial Crime 

​Looking for information on other topics?

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  • Home
  • About Us
    • Our Core Values
    • Accomplishments
    • Our Team
    • Our Supporters
    • Contact Us
  • Policy
    • California >
      • Covid 19 Updates
      • CEJC and the Master Plan on Aging
      • Key California Agencies
      • Laws Taking Effect in 2020
      • Innovations and Resources
    • Federal Policy >
      • Key Statutes/ Programs >
        • Elder Justice Act
        • Victims of Crime Act
        • Social Services Block Grant
        • Older Americans Act
      • National Innovations
  • Learn
    • National Advocates Academy
    • Toolkit by Topic (Nat'l) >
      • Adult Protective Services
      • Elder Homelessness
      • Financial Crime
      • International
      • Opioid Crisis
      • Raising Awareness
      • Skilled Nursing Facilities
      • Undue Influence
    • Webinars and Events
    • CEJC Publications
    • News & Updates- Nov/Dec 2020
    • Awareness Snapshots
    • Blog: Elder Justice Viewpoints
  • Join Us
    • Renew
    • Donate