Recording - Media Webinar

Telling Your Story to the Media: A Conversation with Elder Abuse Expert Shawna Reeves and Journalist Nick Leiber (May19, 2021)

Webinar recording
Webinar Handout

Getting elder abuse covered by the local and national media is crucial for raising public awareness and prompting policy changes, yet it’s easy to become intimidated by the thought of picking up the phone and talking with a reporter. Let an award-winning journalist who has written about elder financial abuse and an elder abuse expert with more than 10 years of experience working with reporters share their perspectives on how the sometimes mysterious process functions so that you can do it with confidence. This webinar will cover storytelling basics, including how to identify relevant journalists and news outlets, as well as how to craft a pitch that grabs a reporter’s attention. It will also teach you how to protect yourself, your clients, and your job; offer strategies on assisting clients who want to share their stories with reporters; and share tips for developing and maintaining working relationships with reporters so that they come back to you for future stories. In addition, you’ll learn what sparks journalist Nick Leiber’s interest in stories and how he approaches writing stories.

Presenters:

Shawna Reeves, Director, Elder Abuse Prevention, Institute on Aging
Shawna Reeves has worked in the field of elder justice for 15 years. She has presented on frauds and scams throughout the country, worked on consumer protection legislation that has increased the financial well-being of older adults, and authored several journal articles on elder financial abuse. She is currently the Director of Elder Abuse Prevention at the Institute on Aging. Shawna is a proud social worker (Smith College MSW '03) who taught policy analysis at San Jose State University and was an adjunct instructor for eight years at the Smith College School for Social Work. Appointed in 2018 by then-Insurance Commissioner Dave Jones, Shawna currently serves on the California Department of Insurance Curriculum Board. She received the Service Recognition Award at the Legal Assistance for Seniors Annual Elder Abuse Conference in 2010 and, in 2016, she received a commendation from the San Francisco Commission on the Status of Women for her contributions to the field of elder justice.

Nick Leiber, Contributor, Bloomberg Businessweek and Bloomberg News
Nick Leiber is an award-winning journalist based in New York. He focuses on the intersection of business, technology, and society. He has been published in Bloomberg Businessweek, Bloomberg News, the Boston Globe Magazine, and the New York Times, among others. He has been interviewed about his work on Bloomberg Radio, National Public Radio, and Spain’s Onda Cero, and he has participated in numerous panel discussions, including at the Securities and Exchange Commission. Before becoming an independent journalist, Leiber wrote and edited for Bloomberg Businessweek from 2006 until 2014. While there, he led a team of reporters that won a Jesse H. Neal Business Journalism award and two American Society of Business Publication Editors awards. His website is nickleiber.com.

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